Why Use The Internet to Market Your Home

-Why Use The Internet To Market Your Home.  In today’s digital world, the marketing you should be focused on when selling your home is on the Internet. Let’s face it, no one is waiting for the Sunday paper to see what homes are for sale anymore. Hi, I’m Rich Barnes, owner/broker of Realty Experts in West Allis, Wisconsin. Social media has taken the world by storm. With everyone spending hours per day on social media accounts, it’s only logical that social media is now the place for most cost-effective marketing of your home. Many of the larger social media companies have gone public, which means they now are forced to make money. How does a social media platform make money? By selling advertising to digital marketers using all of the data points they collect on their users. Facebook has become the 800-pound gorilla in the world of social media marketing. What makes Facebook so appetizing to the digital marketing experts is that they not only have over 1.2 billion users that log in on a regular basis, but most of the users on Facebook are of spending age, which means we’re not marketing your home to a bunch of 12-year-olds who are sharing selfies. We’re targeting and retargeting to an older group that has expendable funds to purchase homes. Make no mistake, 99% of realtors are not using social media marketing properly. Putting your listing on their Facebook page will not get the job done. You have to spend money on advertising, which nets thousands of lookers. We study this constantly, we take classes, we go to seminars, and we know this stuff like the back of our hands. If you want the most advanced digital marketing to sell your home, reach out to us at Realty Experts and consider it sold. Thanks, and you have a great day.

Marketing Your Home To Sell
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